7 proven design patterns:
Attention Ratio: The ratio of interactive elements (links) on the page, to the number of campaign conversion goals (which is always one).
Conversion Coupling: The bond that exists between the pre-click experience and the correspoding post-click landing experience.
Contextual Design: An experience that demonstrates awareness of a visitor’s environment and showcases the offering as it applies to it`s use in said environment.
Congruent Design: Aligning every element on your page so it works in concert to produce a single cohesive message.
Creating delightful and easily digestible experiences that encourage conversion, and keep your brand top of mind for future opportunities.
Leveraging trust signals, transparency and verifiable social commentary to increase conversions.
Leveraging the opportunity to ask fresh leads for a second conversion.