Usability & User Experience

  • The 7 Principles of Conversion Centered Design from KISSmetrics on SlideShare   7 proven design patterns: ATTENTION: Attention Ratio: The ratio of interactive elements (links) on the page, to the number of campaign conversion goals (which is always one). COUPLING: Conversion Coupling: The bond that exists between the pre-click experience and the correspoding post-click landing…