7 proven design patterns:
ATTENTION:
Attention Ratio: The ratio of interactive elements (links) on the page, to the number of campaign conversion goals (which is always one).
COUPLING:
Conversion Coupling: The bond that exists between the pre-click experience and the correspoding post-click landing experience.
CONTEXT:
Contextual Design: An experience that demonstrates awareness of a visitor’s environment and showcases the offering as it applies to it`s use in said environment.
CONGRUENCE:
Congruent Design: Aligning every element on your page so it works in concert to produce a single cohesive message.
CLARITY:
Creating delightful and easily digestible experiences that encourage conversion, and keep your brand top of mind for future opportunities.
CREDIBILITY:
Leveraging trust signals, transparency and verifiable social commentary to increase conversions.
CONTINUANCE:
Leveraging the opportunity to ask fresh leads for a second conversion.
